Our Story
We’re passionate about helping Australians find the right financial advice to help them take control of their money and build a better life.
We believe understanding financial opportunities and taking control of your money can change your life for the better.
One in three Australians find dealing with money stressful and overwhelming. Everyday we all make dozens of decisions about money ad making informed decisions leads to greater financial wellbeing. That’s where we come in.
Our objectives
We’re committed to helping Australians of all ages, backgrounds and incomes increase their financial wellbeing and build a better life. Through the FIZO website we:
– provide listings of financial services providers in your local area.
– provide reviews and ratings on these service providers so you feel comfortable and safe with you finical decisions
– encourage informed use of financial products and services
Years of Experience Delivering Financial Services Information
In 2010, our founder, Nicholas Reid, a publisher, had such an interest in personal finances and the financial services industry that he launched a magazine called Imagine Your Lifestyle with a large Financial Services group.
IYL soon became Australia’s highest circulating financial services and information magazine and was sent to tens of thousands of accounting and financial planning clients every 3 months. IYl delivered financial tips and advice in a simple yet informative way and without prejudice.
In 2019, The IYL idea transformed into the FIZO platform, with the idea that it should be easier and more transparent for people to find good local financial services and information online.
The Solution
Finding local financial services online was surprisingly challenging for many people – so FIZO focuses on combining technology with service to innovate the way people seek financial services help.
FIZO is now the largest financial services directory in Australia. Every day, our team works to connect a community of people with more than 18,000 financial service practitioners in Australia.
Our Inspiration
Our Brand
The FIZO Umbrella – ‘Save for a rainy day.’
FIZO is short for Financial Zone. It’s a place you can feel secure and safe in learning more about personal finances.
The FIZO logo features a strong umbrella representing ‘Saving for a Rainy Day.’
To save something for a rainy day means to set aside an asset with the idea of using it sometime in the future when it is needed.
Usually, the asset being referred to is money. A person may say that he is saving something for a rainy day when he adds money to his savings account.